Brand Guidelines
The visual system for The Collectible Home Foundation — colors, typography, logo usage, and components.
The Foundation's voice.
We are
Scholarly. Restrained. Warm. The voice of a careful curator — confident in craft, generous with knowledge, and never showy. We use plain English; we let the artifacts do the speaking.
We are not
Salesy or breathless. We don't use marketing superlatives, exclamation points, or empty urgency. The Foundation moves at the pace of stewardship — measured, thorough, and built to last centuries, not quarters.
Our marks.
Circular Monogram · For favicons, social, and brand-mark moments
Wordmark · Primary identity
Usage rules
Always allow generous clear space — at least the height of the letter "C" — around the wordmark on every side. Do not stretch, recolor, outline, or apply effects. The monogram appears in gold (#B8893E) on navy or in navy on parchment; never reverse it onto an unrelated brand color.
The palette.
Five colors carry the entire visual system. Deep navy and parchment cream form the foundation; warm gold is the only accent; ink and stone provide the supporting tones.
Primary
#1B2A41#0F1A2E#F5EFE3#FAF6ECAccent
#B8893E#D4A857Neutrals & Type
#1A1A1A#6F6A60#E5DDC8Recommended pairings. Navy on cream for primary surfaces. Cream on navy for hero sections and accent panels. Gold reserved for accents — eyebrow labels, primary buttons on dark, and divider rules. Never use gold for body type.
Type system.
Preserving history.
Cormorant Garamond carries display headings and editorial pull-quotes. It is set with mild negative letter-spacing for confidence, and used in regular or medium weight only. Italics are reserved for emphasis and lead paragraphs.
"The Foundation acts as a bridge between private collectors and the public good — ensuring that culturally significant items are preserved and accessible for all."
Body copy is set in Inter for readability across screen sizes. We avoid heavy weights for paragraphs; bold (600) is used sparingly for emphasis on names, places, and key terms. Italics are reserved for titles of works.
Building blocks.
Buttons
Eyebrow + Heading
A meaningful section heading.
Section copy follows in a 64-character measure for comfortable reading.
Card
Tone exemplars.
Yes
"A small selection from our holdings — works currently available for placement with qualifying museums, libraries, and educational institutions."
"The Foundation acts as a bridge between private collectors and the public good."
No
"Check out our amazing collection of priceless artifacts that you have to see to believe!!"
"We're revolutionizing the way museums think about art donations."